Built for India's Instagram and WhatsApp sellers.
PayPerTap is built for small sellers who already find buyers through Instagram, WhatsApp, and social DMs. Instead of forcing a full ecommerce setup, PayPerTap adds a simple booking layer that captures buyer intent before the conversation moves back to WhatsApp.
What is PayPerTap?
PayPerTap is a verified booking storefront for Indian Instagram and WhatsApp sellers. It gives sellers a clean product link and gives buyers a simple ₹20 booking step before the conversation continues.
Why was PayPerTap built?
Sellers can spend time repeating product details and discussing holds in scattered DMs. A booking-first storefront captures a clear buyer action and product context before follow-up begins.
Why does PayPerTap keep WhatsApp in the flow?
Indian sellers already close details on WhatsApp, UPI, COD, or their own process. PayPerTap adds structure without forcing a full ecommerce migration.
Who is PayPerTap for?
The product is shaped around sellers who want a cleaner store link without giving up their direct buyer relationship.
Why does a lightweight commerce layer matter?
Social discovery can stay social while booking information becomes easier to follow.
Built in an India-first context
Research on India's social commerce market describes growing social-first and mobile-first discovery. PayPerTap is designed for sellers already working in that pattern, without claiming market performance for the platform itself.
What is PayPerTap not trying to be?
In Phase 1, PayPerTap is not a full payment gateway. The buyer pays a fixed ₹20 platform verified-booking fee; the seller receives no payout from that fee and collects the remaining product amount directly.
Founder story
Meet the founder of PayPerTap
Learn why Aditya started PayPerTap for Indian Instagram and WhatsApp sellers.
Questions about the booking-first model
The short version: PayPerTap adds reservation context and hands completion back to the seller.
What is PayPerTap?
PayPerTap is a verified booking storefront for Indian Instagram and WhatsApp sellers. Sellers can create a store link or product link, buyers can place a fixed ₹20 booking to reserve an item, and the buyer then continues to WhatsApp with product and booking context ready. See how it works. Explore verified booking.
Who is PayPerTap for?
PayPerTap is for small product sellers who already find buyers through Instagram, WhatsApp, stories, DMs, groups, and status updates. It fits sellers who want cleaner product pages and a booking step before direct chat, not merchants looking for a full ecommerce payment and payout stack. Instagram seller guide. WhatsApp seller guide.
Is PayPerTap made for Instagram sellers?
Yes. PayPerTap is made for Instagram sellers who need a product-first link before the DM conversation becomes messy. A seller can add a store link to bio, share product links in DMs or stories, and let interested buyers book before moving to WhatsApp for remaining payment and delivery confirmation. Instagram sellers. Link-in-bio storefront.
Is PayPerTap useful for WhatsApp sellers?
Yes. PayPerTap is useful for WhatsApp sellers who want buyers to see organized product details before starting or continuing a chat. The seller can share a store or product link, the buyer books the item, and the conversation continues in WhatsApp with clearer context. WhatsApp sellers. WhatsApp handoff.
How does the ₹20 booking work?
A buyer pays a fixed ₹20 booking through PayPerTap for the selected product. That booking records buyer and product details and reserves the item in the PayPerTap flow. In Phase 1, the ₹20 is PayPerTap's platform verified-booking fee, not an advance remitted to the seller. Verified booking feature. Pricing details.
Does the seller receive the ₹20?
No. In Phase 1, the seller does not receive the fixed ₹20 as a payout, advance, or split payment. PayPerTap keeps the ₹20 as its platform verified-booking fee, while the seller collects the remaining product amount directly from the buyer. Pricing details.
Is PayPerTap a payment gateway?
No. PayPerTap is not a full payment gateway in Phase 1. It handles the fixed ₹20 verified booking, booking record, product reservation context, and WhatsApp handoff. It does not process the full product price or settle the seller's remaining amount. Pricing details.
Can sellers share direct product links?
Yes. Sellers can share direct product links in Instagram DMs, stories, bio links, WhatsApp chats, groups, status updates, or other permitted channels. Direct links help buyers review one item before placing the fixed booking and continuing to WhatsApp. Product links feature.
Who handles returns and exchanges?
The seller handles returns and exchanges according to the seller's own product terms and policy. PayPerTap does not handle the full product payment or seller-managed remaining amount, so product-level return, exchange, and delivery issues are discussed with the seller. Refund and cancellation.
Is PayPerTap useful for thrift sellers?
Yes. PayPerTap is useful for thrift sellers because one-piece and limited-stock items often need a clearer reservation step. A buyer can review a product link, place the fixed booking, and continue to WhatsApp for remaining payment and delivery confirmation. Thrift sellers.
Why does Phase 1 stay focused?
PayPerTap is deliberately narrow about payments so the storefront promise remains easy to understand.
One booking fee
Every buyer booking uses the fixed ₹20 PayPerTap platform fee. It is not configured by each seller and is not remitted as a seller advance.
One direct handoff
The buyer continues to WhatsApp with product and booking context ready, keeping the seller's existing conversation at the centre of fulfilment.
Clear responsibility
Sellers control remaining payment methods, delivery, and product policies. Buyers can see that PayPerTap did not take the full purchase price.
Ready to make your Instagram store feel easier to trust?
Create a clean storefront, share one link, and let buyers reserve with a fixed ₹20 booking via PayPerTap before moving to WhatsApp.